The graphic tee is one T-shirt trend that has practically reigned supreme among the fashion crowd in 2016 and brands have taken notice. Fast fashions to designer brands are on board designing their own version of these graphic tees.
This new trend can be grasped on the catwalk of some of the big players during their Spring/Summer 2017 shows as seen with the “Viva Coco Libre!” t-shirt unveiled at Karl Lagerfeld’s Cruise Collection for Chanel. An item that most definitely will be highly coveted in the months to come, the “Viva Coco Libre!” graphic tee has a slightly kitschy feel but irreparably cool as an undeniable streetwear staple. On the catwalk, Lagerfeld styles it casually by itself but also shows the versatility of this youthful shirt by styling it under different tweed jackets.
The graphic tee is also spotted on the Spring/Summer 2017 runway of Dolce & Gabbana with the #DGTheRealFake t-shirt collection. For this collection, the Italian fashion house is taking cues from fast-fashion copy cats by taking a light-hearted jab at imitators for a series of logo tees.
The tees are designed to mimic the designer knock-offs that use a brand’s logo for puns that a consumer may come across at the beach or at a tourist shop. One tee reads “D&G Daiquiri & Gin Fizz” while another says “D&G Dormo e Gioco” or “I sleep and play.” and a third states “D&G Diventerò Grande…Saranno Guai!” which translates to “I will grow up and be trouble”. To connect the designs to its logo, D&G bolded the D and the G of the first portion of the phrase.
For the Real Fake collection, Dolce & Gabbana also recreated tourist t-shirts that read ”I was there” in myriad of languages similar to souvenir tees printed with the name of the visited city or country.
The fast-fashion retailers Zara, Bershka, Sports Girl and many more, have also joined in on the graphic tee cult plastering its t-shirts with texts that make very bold statements; the kind of bold that you just have to stop and read should you cross one.